Hypnos Contract Beds Website
Rawnet
Creating a modern sister brand for Hypnos Contract Beds; who supply many of the most prestigious hotels nationally and internationally.
Hypnos Contract Beds was just as enjoyable to work on as it’s sister project. Hypnos Contract Beds were so impressed with the design created for the main customer facing site that they wanted their side of the brand to be reflected in the same way.
Creating a difference
The challenge with this project was to create a sister brand that still aligned with the brand family and yet had different characteristics.
We made the suggestion of swapping some of the more subtle tones. The golds and creams used within the main site would be swapped for the silvers and greys. And the look would become lighter for contracts in contrast to the darker brand blue used more in the customer facing site.
Project components
Creative meeting
Brand modernisation (colour palette and design)
Responsive website
Asset creation
Styleguide & component creation
The sister brand
The assets to be used for the Contract side of the business would be primarily the same as the customer facing site. However there were a few new components and blocks that needed to be created that only featured in the contracts side. Due to the components and blocks being mostly the same we really had to think about the subtleties in difference so that if a consumer wrongly landd on the contracts side they would easily be led to the customer site.
We created an easy to see label so that the customers could link through to the correct site and also changed banner wording and copy so that it was clear that we are talking about business customers rather than an individual.
“It’s been a pleasure working with Rawnet on the launch of the new Hypnos Beds website!”
- Struan Robertson, Hypnos Beds Digital Marketing Institute
The Result
This project was just as extensive in creation as the first to ensure all elements matched the brand family and yet had their own style. rewarding. The client was again very happy with the outcome and now their beautiful leaflets and photography are showcased in the way that marries them together.
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